I mentioned this video on stage at Ethical Corporation’s Responsible Business Summit in London this week.
A few folks have tweeted it.
I referred to it because I have seen a CEO show it to his team of senior managers.
It’s from the Rio Earth Summit in 1992.
Even a jaded ex-journalist such as myself was moved by it. A bit.
The idea was to provoke discussion and thinking about what sustainable development means for their company.
I was helping them develop a “sustainability vision”, which we eventually did. (Their term)
How far it has been embedded in the business since, I don’t know.
But if a CEO of a multi-billion Euro turnover company thinks this is a good video to show newcomers to sustainability, who am I to argue?
Here’s the video, judge for yourself:
I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at 
