Ten useful tips for companies on engaging activists

This article by Danna Pfahl from the Future 500, is well worth a read. 

She offers ten short pieces of advice on engaging activist groups when attacked.

In brief these are:

  1. Respond quickly and genuinely
  2. Immediate human face
  3. Don’t remove negative comments
  4. Don’t lead with your lawyers
  5. Don’t call the police/Do invite them in
  6. Don’t be dismissive/ See the potential
  7. Don’t hide behind other entities
  8. Do engage your internal stakeholders
  9. Do look to industry counterparts for support and opportunities
  10. Turn the focus away from the company to the problem

Read the full piece here. It’s a good one to bookmark.

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