Gap and Southwest Airlines on social media, crisis and reputation

Regular Ethical Corporation podcast listeners are probably used me stumbling over questions to executives and other folks in sustainability.

Here’s a couple of very good, short podcasts put together by my colleague Nick Johnson, COO at Ethical Corporation and boss of UsefulSocialMedia.com, with Gap and Southwest on how they use and manage social media.

Sue Kwon, Director of Social Media at Gap Inc, speaks with Nick Johnson on how Gap Inc shares and manages the use of social media across their departments including; CSR, comms, marketing and more. Click here for the podcast. It’s a good one.

Linda Rutherford, VP of PR at Southwest Airlines, speaks with Nick Johnson on how Southwest Airlines uses social media to manage their brand reputation plus gain insight into their customers and the travel business. Click here for the podcast. This was followed by a fantasic presentation, a company to watch.

More on the event, which Ethical Corporation and UsefulSocialMedia jointly hosted in March, is here.

We’ll also be hosting this conference in London in the next year or so. We’ll also be publishing a report on how companies use social media for crisis and risk/reputation management later in 2012.

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