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Four tenets of good reputation and communications

Following from my earlier post “Fifteen lessons for protecting/enhancing corporate reputation” I had a conversation with Neil Glassman of Social Media Today about some of the themes covered in our conference held in New York this week.

If for some reason, listening to a conversation about the following is of interest, click here.

Here’s the four areas we talked about, sort of:

1) The relationship between business objectives and reputation

2) How PR has evolved from press releases

3) The essential nature of local knowledge

4) The perception that it takes a generational change in top management for companies function in today’s always-on communications channels.

The full piece, a 15 minute audio chat, is here: You Can’t Do Proper Engagement on a Skype Video Call