An amusing 20 minutes on transparency

Morgan Spurlock, he of “Super Size Me” fame some years ago, talks in this short-ish TED video about his recent project: “The Greatest Movie Ever Sold” and how brands and their agencies reacted to being asked to sponsor an independent film about advertising and marketing, with no control.

It’s no great surprise to note that ALL the marketing and communications agencies turned him down, as did most companies.

The firms who did support the project, a movie about marketing tactics and transparency, included Seventh Generation and some similar, smaller brands prepared to take a risk on giving up control.

There’s no devastating insight here, but the video is an amusing insight into brands, marketing thinking and how the transparency agenda is viewed by traditionalists. Enjoy.

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