Another day and another PR company calls up pretending to be their client.
You can always tell, somehow in their tone. When pressed, this person claimed they were from the client, then admitted they weren’t later on.
I pointed out how unethical this practice is, but PR firms generally don’t seem to care much. Shame. They should heed this article by the excellent Brendan May at Weber Shandwick, which we published a little while ago, as good general advice.
If you are in PR and work in CSR, the simple lesson is surely to try and practice what your client purports to preach!