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Who should head up your corporate responsibility approach?

I’m just about to interview our old friend David Grayson, director of the Doughty Centre for Corporate Responsibility at Cranfield University.

My colleague John Russell pointed me in the direction of this paper, recently published by the centre.

Entitled, “Who should head up your corporate responsibility approach?” It’s an interesting read, on first glance.

The right person, of course, is the one that understands both sustainability as a global and corporate challenge, and who also grasps how your company really works from the inside.

Finding that person, on the other hand, is a lot easier said than done.

Update: 26 June: Here’s the link to the podcast

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