When PR goes out of control

This story from Australia, shows just how far desperate and highly paid corporate lackeys will go to keep their retainers.

If you work in responsible business, I’ve argued for years that one of the first things you should do is think about who does your corporate PR, and who they hire to do their dirty work, if they don’t do it themselves.

If you are not careful, it could go as badly wrong as in this almost unbelievable case at the News of the World in the UK.

These guys really had it coming.

Good CSR means nothing if your public affairs department is not on board with understanding the basic ethics of communication.

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