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When consumer ‘behaviour change’ goes wrong

Perhaps a PR nightmare for Wal-Mart: “competitive shopping”:

Customers hit by pepper spray at Wal-Mart describe scene of chaos

“Screams erupted after about 100 people waiting in line to snag Xbox gaming consoles and Wii video games got into a shoving match.

Alejandra Seminario, 24, said she was waiting in line to grab some toys at the store around 9:55 p.m. when people the next aisle over started shouting and ripping at the plastic wrap encasing gaming consoles, which was supposed to be opened at 10 p.m.

“People started screaming, pulling and pushing each other, and then the whole area filled up with pepper spray,” the Sylmar resident said. “I guess what triggered it was people started pulling the plastic off the pallets and then shoving and bombarding the display of games. It started with people pushing and screaming because they were getting shoved onto the boxes.”

Back to basics with a particular customer demographic perhaps.

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