What Europe’s top companies say matters in corporate responsibility

As I mentioned in a previous post, called “The eight biggest issues in European CSR” we’ve been researching the key management issues for the heads of corporate responsibility and sustainability in Europe’s major companies.

Since that initial research, we’ve broken down our eight issues a little and expanded upon them with further analysis. The results are below and might be useful for you.

From those 30 plus one on one interviews, and our 35,000 words a month of publishing analysis on CR, plus our research reports work, we’ve now planned our draft agenda for our Responsible Business Summit 2011, our annual meeting now in its tenth year.

Our ‘big theme’ in 2011 is “Bridging the gap between performance and policy”, and we’ve split the agenda into three areas after the plenaries.

These are “Stakeholders”, “Performance case studies” and “Communications”.

And the 18 or so issues that matter, according to our research, now boiled down into a draft agenda, are: (in no particular order)

1. Responsible leadership / convincing the board it matters
2. Measuring socio economic impact
3. Corporate responsibility and the Media: what makes a good story?
4. Embedding CR across the company
5. NGOs: what is missing from companies to make CR work?
6. How to maintain and deepen your employees’ commitment to CR
7. How to achieve credibility with investors
8. Emerging markets: overcoming the challenges
9. Reporting – why it’s crucial you stay on top of your game
10. Engaging suppliers on CR
11. Cutting carbon and reaping the benefits
12. Responsible marketing & branding
13. Managing partnerships and collaboration
14. Responding to media and customer pressure on your supply chain
15. Measuring trust and results
16. Customer engagement and social media
17. Water stewardship: why it’s a big deal and what do about it
18. Supply chain management traceability

Speakers so far include Stefano Pessina, executive chairman of Alliance Boots (and 50% owner of the company), Zein Abdalla, CEO of PepsiCo Europe, Jeffrey Hollender, founder of Seventh Generation, and execs from companies including Diageo, Nestle, Standard Chartered, Jaguar Landrover etc. Reporters from the Times and Guardian newspapers will also be speaking.

We’re hoping to meet some of you there.

And as a blog reader, I’m happy to offer you a discount to come along.

For more, go here, or email my colleague emmeline.rajasingam@ethicalcorp.com to get involved.

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