I’m putting together a presentation on what we mean by excellence in CSR for a conference in Budapest in a couple of weeks.
Here’s what I wrote down so far.
Excellence in CSR is:
* Understanding that the role of business in society has changed in the last fifteen years
* Realising that expectations of business are increasing by civil society
* Grasping that governments are not able to deal with all the important issues in society on their own
* Collaborating with partners, such as NGOs, Governments and other companies to help tackle the issues
* Engagement with critics and stakeholders, and not being too proud to understand the point of view of others
* Using that engagement to plan strategy, and innovate in action, products, services and reporting
* Creating a solid, realistic action plan, and getting senior level buy in in your company
* Rolling out that plan, and getting employees to buy in and innovate within your CSR framework
* Driving results, being ambitious and putting the same rigour, measurement and creativity into CSR as you put into other areas of your business
* Spreading the responsibility across the company: In human resources, procurement, supply chains, facilities and sales and marketing
* Admitting you don’t have all the answers, and being willing to say so in public
* Understanding complexity. That improving impact can sometimes involve difficult trade-offs
* Using resources and convening power to raise awareness and catalyse action
* Being transparent about progress and challenging with targets
I’ll be refining this and adding to it over the next couple of weeks.
What might I have missed?