Ask yourself a question: you’re North Korean, you’re pretty hungry, you haven’t got much money, your electricity keeps cutting out and your drinking water is scarce – what do you really need?
Well, according to Able C&C, a South Korean cosmetics company, the answer to all your problems is lipstick. Able has decided to send US$451,000-worth of lippy, eye shadow and other make up to the cosmetically challenged women (at least we assume the recipients will all be women – though Kim Jong-il is known to be a man of the theatre) of the DPRK. “Cosmetics are not luxury goods, but daily necessities”, said Able’s CEO Yang Soon-ho. Well, maybe in New York or London women need make-up, but in the DPRK? “We thought the North Koreans would really need them”, said Yang. Thanks mate.
From the hilarious Access Asia newsletter, run by Paul French (our China Editor) and Matt Crabbe, who has also just started writing for us. Sign up to their weekly newsletter at: www.accessasia.co.uk