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The value of metaphor in communication

This is a TED video of one of Ethical Corporation’s writers, and the editor of three of our other sites, speaking at TED this summer.

His name is James Geary and he edits some sites I look after for Ethical Corporation’s parent company, FC Business Intelligence, on pharmaceuticals, telematics and smart grids strategies.

Very interesting speech and worth a look. James is finishing a book on the topic early next year.

Here’s a question: can corporate communications utilise some of these techniques James describes to improve stakeholder engagement?

Undoubtedly, I would think.

2 Comments

  1. Anonymous

    Interesting story you got here. I'd like to read more about that theme. The only thing I would like to see here is some pictures of any devices.
    Katherine Stepman
    Cell phone jammers

  2. Congratulations on being a Blog of Note and seeing an event like this, stay as enthusiastic as you are now.

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