We’re supporting Interface’s campaign to raise awareness of the notion of Environmental Product Declarations on the products of the future.
It’s an excellent idea, and makes total sense to me. That’s not saying it’s not potentially fiendishly complex and somewhat costly for companies.
If you are a company such as Unilever, with hundreds of brand lines, this is going to seem like a big headache. But it’s probably the only way to know where half your liabilities and opportunities lie. The other half will come in usuage and disposal of course.