According to Harris Interactive, the top ten corporate with the best reputations in the US are:
3) The Coca-Cola Company
5) Kraft Foods
6) The Walt Disney Company
7) Johnson & Johnson
8) Whole Foods Market
Other findings include: “There is a strong perception that corporate America’s reputation is on the wane”, which will be a surprise to you all of course.
And that: “3 in “Reputation Rehab” – GM, Toyota and BP – have gained strongly on Emotional Appeal and Social Responsibility”. Not sure what BP have done there, but perhaps I missed a meeting. Perhaps this is credit for their clean up work in the Gulf of Mexico.
Also: “Technology enjoys reputation dominance; Government lands in last place behind the Tobacco industry”. Does this simply tell us how poisonous the political landscape has become in the US recently, I’m not sure. US readers may have a view.
Possibly the most interesting thing about the whole ‘report’ is the incredibly opaque methodology described in the “methodological Overview” section. See if you can make sense of it, I couldn’t.