Top ten sustainability trends of 2009 (for Americans)

Now, more than any other time of year, it’s hard not to be inundated with “top ten” list for the last decade, the last year, and 2010.

So I’m trying to pick and choose a few of them to highlight on the blog over the next couple of weeks.

This slideshow is useful, from a US perspective, for a simplistic yet easy to remember summary of the big issues for American greens in 2009 around sustainability.

I”m not sure I’d say these are right for Europe, but they do show how the debate is maturing a bit state-side.

If it was a more EU-centered list, the transparency bit would be quite a lot broader.

And carbon footprinting took off several years ago across western Europe.

But quibbles aside, generally, it’s hard to argue with the main trends it points out.

Our analysis of 2009’s ethical business trends and events is here.

And those of you interested in technology and what it can do for tracking and tracing around sustainability should take a look at this article:

Supply chains – Traceability on track. Traceability is becoming the new benchmark for measuring a brand’s ethical sourcing performance.


  1. That last article is so interesting, especially given all the consumer-related smart phone applications this year with barcode scanning, etc. I wonder how it would change consumer habits if we could scan the traceability tag on any product and get that level of in-depth information, instantly.

    Happy new year!

  2. Anonymous

    This articles is so interesting.

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