Here’s the first post, where I talked about creating an evidence base for engaging in public debate about your company’s role in society.
This second posting is about real-time,web based reporting, and engagement.
http://ethicalcorp.blogspot.com/2010/09/reporting-trends-some-predictions-part.html
http://ethicalcorp.blogspot.com/2010/09/reporting-trends-some-predictions-part_28.html
engaging in segmented communication to bring people into parts of these sites, or others, and encouraging very specific conversations.
Integration into more mainstream marketing and communications.
I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at 
