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Reporting trends, some predictions, part three of four

Here’s the first post, where I talked about creating an evidence base for engaging in public debate about your company’s role in society.

This second posting is about real-time,web based reporting, and engagement.

http://ethicalcorp.blogspot.com/2010/09/reporting-trends-some-predictions-part.html

http://ethicalcorp.blogspot.com/2010/09/reporting-trends-some-predictions-part_28.html

engaging in segmented communication to bring people into parts of these sites, or others, and encouraging very specific conversations.

Integration into more mainstream marketing and communications.

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