Here’s the first post, where I talked about creating an evidence base for engaging in public debate about your company’s role in society.
This second posting is about real-time,web based reporting, and engagement.
http://ethicalcorp.blogspot.com/2010/09/reporting-trends-some-predictions-part.html
http://ethicalcorp.blogspot.com/2010/09/reporting-trends-some-predictions-part_28.html
engaging in segmented communication to bring people into parts of these sites, or others, and encouraging very specific conversations.
Integration into more mainstream marketing and communications.