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Crowdsourcing and corporate sustainability reporting

Conferences, as we all know, can be a bit boring sometimes. So this morning, on the second day of our conference on reporting and communications, we tried something new.

We held a live critique of company corporate responsibility websites, with two themes.

Firstly, how does the company engage consumers, or anyone else, from their main corporate website.

Secondly, how do they then discuss sustainability issues in a compelling way, that allows both real engagement, and access to the fine detail.

There were around 150 of us in the room, and we pulled up some sites to have a look at, and suggest improvements for.

Here’s what we found, and the feedback from the audience of CR reporting and communications managers.

Patagonia

Homepage signposting:
Consumer/stakeholder engagement:
Easy access to the fine detail:

Marks & Spencer:

Homepage signposting:
Consumer/stakeholder engagement:
Easy access to the fine detail:

Timberland:

Homepage signposting:
Consumer/stakeholder engagement:
Easy access to the fine detail:

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