Tips on engaging journalists

This article has some useful and highly relevant tips on how corporate communicators can engage journalists.

They include:

1. Do not always give the journalist the story on a plate
2. Make company information easy to find and clear
3. Put a selection of company images on your site or on Flickr, assigning creative commons licences
4. Send media releases in the body of an email
5. Learn how to monitor Twitter

Read more on this, here.

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