This article has some useful and highly relevant tips on how corporate communicators can engage journalists.
They include:
1. Do not always give the journalist the story on a plate
2. Make company information easy to find and clear
3. Put a selection of company images on your site or on Flickr, assigning creative commons licences
4. Send media releases in the body of an email
5. Learn how to monitor Twitter
Read more on this, here.
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I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at Sustainable Wine and more on Innovation Forum`s work can be found here.
