The top five companies seen as environmentally responsible

I just got these from GlobeScan below. Click to enlarge.

No great surprises here, except of course BP. How, I wonder, has this happened?

Time will tell if BP recent Target Neutral marketing has had an effect or whether this is an anomaly. Asia Pulp and Paper tried a huge green PR campaign a year or two ago to zero effect in these sorts of surveys. But BP has marketed green for years.

I also wonder how LG got in here. Did I miss a marketing campaign?

The bit about channels below is interesting:

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