A few folks have tweeted it.
I referred to it because I have seen a CEO show it to his team of senior managers.
It’s from the Rio Earth Summit in 1992.
Even a jaded ex-journalist such as myself was moved by it. A bit.
The idea was to provoke discussion and thinking about what sustainable development means for their company.
I was helping them develop a “sustainability vision”, which we eventually did. (Their term)
How far it has been embedded in the business since, I don’t know.
But if a CEO of a multi-billion Euro turnover company thinks this is a good video to show newcomers to sustainability, who am I to argue?
Here’s the video, judge for yourself: