This is not a new idea but it is slowly becoming part of business models around the world.
It will take some years and the right kind of incentives to make it stick, but finally more and more resources are going into the idea, taking it beyond the theories.
Here’s a link to the video: The circular economy: from consumer to user
The first minute or so is all very obvious if you work in sustainability. But the next two are interesting.
It’s perfect for awareness raising and training in your company, or just sharing with colleagues on intranets etc.
I can see how it can work for cars and perhaps washing machines. Power tools and smaller items less so right now.
Thanks to @Davidcoethica and @Koann for sharing this on Twitter.