Lecture seven – Reputation, reporting and communications in sustainable business

Here’s my latest slide deck on the above topic. The presentation looks at the issues of reputation, reporting and communications in corporate sustainability. It focuses on drivers, practices, outcomes and emerging issues for large companies around the world. Case studies include Primark and Interface. Advertisements. Upcoming Innovation Forum conferences: Sustainable and ethical cotton sourcing –…

  • Feb 25, 2015
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Focus is key to effectiveness in CSR

“Plan A is just a name around a collection of initiatives” A guest post from Mallen Baker, founder, Business Respect.net and Daisywheel Interactive Some companies become particularly recognised for their social responsibility. It becomes part of what makes them famous. And the benefits of being numbered within these ranks are obvious. If you can inspire…

Effective communication insights from Nike, Coke, McDonalds, Unilever, BP, Primark, Patagonia, Sainsburys, BMW, Interface and Novartis

Here’s what will be covered in the forthcoming Getting to Grips with CR Communications management course which begins on November 25 2013.  If any blog readers would like to take part, just let me know: Tobias.Webb@stakeholderintel.com Module / Week One: 25 November 2013 Why communicate Corporate Responsibility externally? Vision, mission, values and purpose Communicating policy,…

  • Nov 14, 2013
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11 effective ways to engage "opinion formers" on CSR/sustainability

Because I write this blog and founded/publish a business magazine, Ethical Corporation, and perhaps due to the fact that I try to teach CR at a university, I think I’ve been pigeonholed as some kind of minor “opinion former” of some sort. (is there a worse term? Perhaps “thought leader”, the saying or reading of…

  • Aug 23, 2013
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Sustainability communications: How NOT to engage stakeholders via email

Stakeholder engagement, as we know, is as much an art as a science. It is as much about relationships, (in fact more) than it is about process. Email is a lazy way to engage your stakeholders. But many companies use it. I can understand why. Email is still effective as a communications tool. Quite how…

  • Aug 7, 2013
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A few thoughts on what’s driving sustainability/CR and the role of communicators

Here’s a short ten minute speech below which I made last night to a group of around 40 senior corporate communicators. Some readers may find parts of it of some vague interest. “Sustainability and communications, now and soon It was apparently Blaise Pascal, the French mathematician and philosopher who died in 1662, who first coined…

  • Jul 16, 2013
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Tesco and Bangladesh: 10 points about improving corporate responsibility communications

Here’s a statement from Tesco from around a month ago concerning Bangladesh. Many of you will be aware of the tragic building collapse there at the end of April. Tesco had no connection with that incident, but given Tesco is a large company that sources from the country, they felt the need to say something….

  • Jun 18, 2013
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How CSR, Ethics and Sustainability Communications have evolved

Here’s a presentation made up of images and some notes which I am giving next week at this conference in Bratislava. I’m still drafting it, so if you have any comments, please let me know. I tried to show that ethics issues are not new, how some communications have evolved, and speculate briefly where they…

  • May 24, 2013
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500 years of CSR/Sustainable business history in pictures, with captions

Here’s a presentation I gave yesterday at Nottingham University Business School, where one of the world’s best known CSR centres, the ICCSR, sits. I tried to look at, using images and captions, how journalism and the media, alongside activists, have pushed the CSR and sustainable/ethical business agenda forward through investigations, reporting and publishing/awareness raising. The…

  • Mar 14, 2013
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The Circular Economy in three minutes

Here’s a short, simple video on the idea of the circular economy. This is not a new idea but it is slowly becoming part of business models around the world. It will take some years and the right kind of incentives to make it stick, but finally more and more resources are going into the…

Quick Q&A : Vincent Stanley, Vice President of Marketing, Patagonia

Vincent Stanley Here’s a quick Q&A with someone who has worked for Patagonia for more than 40 years, Vincent Stanley. Vincent heads up marketing at Patagonia. He’s also co-editor of the Footprint Chronicles, Patagonia’s mini-site that allows customers to track the impact of specific Patagonia products from design through delivery. Vincent Stanley spoke recently with…

  • Jan 22, 2013
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Fifteen things leading companies do on sustainability communications

Corporate leaders in sustainability/CSR communication undertake the following, to various degrees: 1.    They have clear websites navigating readers to clear targets. 2.    They demonstrate both an understanding of the global challenges, and their role in the world. 3.    They use their reporting as the basis for communications campaigns, not as the campaign itself. Short, targeting…

  • Jan 15, 2013
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