Effective communication insights from Nike, Coke, McDonalds, Unilever, BP, Primark, Patagonia, Sainsburys, BMW, Interface and Novartis

Here’s what will be covered in the forthcoming Getting to Grips with CR Communications management course which begins on November 25 2013.  If any blog readers would like to take part, just let me know: Tobias.Webb@stakeholderintel.com Module / Week One: 25 November 2013 Why communicate Corporate Responsibility externally? Vision, mission, values and purpose Communicating policy,…

  • Nov 14, 2013
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Some lessons learned from sustainability and CSR training

After a few years designing, organising and delivering training workshops on corporate responsibility in various countries, here’s a few thoughts below on making CR/sustainability training work well. Mostly it’s based on things I have got wrong. But that’s how I learn. I find success doesn’t teach you much, other than complacency.  These are lessons learned…

  • Jul 15, 2013
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How CSR, Ethics and Sustainability Communications have evolved

Here’s a presentation made up of images and some notes which I am giving next week at this conference in Bratislava. I’m still drafting it, so if you have any comments, please let me know. I tried to show that ethics issues are not new, how some communications have evolved, and speculate briefly where they…

  • May 24, 2013
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Five lessons from our reporting and comms conference 2011

Here’s five simple lessons I learned from our 2011 reporting and comms conference, held last week in London: 1) The debate about integrated reporting has still only just begun Companies are confused: What’s integrated, what’s combined? Some investors are interested, others couldn’t care less. Does integration mean less helpful sustainability information? There are a lot…

  • Nov 22, 2011
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Stakeholder engagement: Learning to listen (And comms lessons from Sainsbury’s and Coca-Cola)

Hi, I’m the group director of corporate affairs Last week I had another large, weighty, dull corporate sustainability report from a large company. (Actually three copies, and I have to pay to recycle all of them) I won’t say who it was, but the firm is one of the largest UK consumer brands. Not FMCG….

  • Nov 5, 2011
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Good comms from Unilever

Changing how consumers act: Marketing’s toughest challenge Unilever’s latest sustainability newsletter is worth a look. The font they use for headlines is dreadful and hard to read. Some kind of ‘retro 1980’s future font’ idea that really doesn’t work. BUT the content is good. That’s what matters. The very fact that they send out something…

Why communicating your sustainability report is a bad idea

What your report looks like to stakeholders Last week I was discussing CR communications with a head of sustainability here in London. Which email service, he asked me, would I recommend using to announce the publication of a sustainability report. I was immediately conflicted between commercial objectives and logic. “Well” I said, “you could use…

Why hacking matters, and why we should understand it better

Here’s a good TED video from Misha Glenny, author of the brilliant book McMafia, which you should all read for an alternative view of history since 1991, through the eyes of organised crime.  His new book is on hackers, and solutions to them. It’s all about engagement, as ususal.  So responsible business thinking, policy and…

  • Oct 20, 2011
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Who is best at authentic, corporate reputation in the USA?

As part of our commitment at Ethical Corporation to try and ‘mainstream’ corporate responsibility, (and to make some money and grow our business too) we’re hosting a conference in March 2012 in NY on how the best companies build and preserve their reputations through authentic, transparent actions and communications. If you know any company who is good…