Ecomagination’s 10th birthday marks GE’s progress from polluter to pioneer

Guest post by Mallen Baker, taken from the excellent Business Respect newsletter, here.On the 10th anniversary of the launch of GE’s Ecomagination initiative, it has been a part of the business landscape for such a long time that it would be easy to forget how big a gamble it represented back in 2005.Before 2001, when…

Summary presentation of “No Deforestation” progress, challenges and opportunities for companies

This morning I gave a presentation to the Quebec Forestry association about ‘No Deforestation’ commitments by companies. I tried to look at the drivers, the companies, the NGOs, the responses, challenges and opportunities. It’s very visually oriented and took me about two days to put together. I hope readers find it of some use. Here’s…

  • May 14, 2015
  • Deforestation
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Some difficult questions for Unilever about sustainable growth – and some answers

 So last week Unilever said it was revealing “growing evidence that integrating sustainability into its business is driving growth, cost efficiency and resilience for the future.”They sent me the below highlights. Which sound very good.I had a few questions, which you can find underneath the headline results just below, and the responses from Unilever. Their…

What is sustainable business innovation? (free presentation)

Here’s a link to a presentation embedded also below on “What is sustainable business innovation?” It’s an impossible question to answer given all the definitions (see slides for that) but I’ve given it a try using practical examples of product, service, process and strategy innovation, such as they are. Look forward to any comments as…

Eight reasons that sustainability drives financial outperformance

A new report has just been published which makes a compelling business case for sustainability. Here are the brief highlights, and a link to the full report is here. Thanks to Bob Eccles at Harvard to bringing this to my attention. It’s well worth a read.  It’s based on analysis of 190 papers and significant…

Are we actually making progress on preventing deforestation? Q&A with Mongabay.com founder Rhett Butler

Rhett Butler, founder, Mongabay.com. And yes, he does give a damn  If you don’t read Mongabay.com then you should. It’s an excellent, independent site on rainforests and has covered the deforestation debate for many years. I was in Indonesia with Rhett Butler, its founder, a few months back, looking at APP concessions (slideshow here). I found…

  • Aug 5, 2014
  • Deforestation
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If your stakeholders are too ‘safe’, what then?

Not all stakeholders are as useful as they used to be The sustainable business world is full of stakeholders who can be a little too ‘safe’ for companies. What do I mean by this? Let me put it simply, lest I confuse myself. There are NGOs, non-profits, institutes, associations, membership groups, some academics, some think-tanks…

  • Jul 30, 2014
  • Stakeholders
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So how DID Marks & Spencer gain £145 million from sustainable business?Q&A with Adam Elman

Marc Bolland in the suit some other CEOs get annoyed about  If you are familiar with the concepts of sustainable business (actually it should be “more sustainable”) and corporate responsibility then you will be familiar with iconic British-based brand Marks & Spencer. There are probably three main reasons for this. First, they’ve made serious commitments…

  • Jul 17, 2014
  • CSR and Sustainability
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Are we too dazzled by the sustainability leaders? – Guest post by Mallen Baker

Guest post by Mallen Baker, editor, Business Respect and founder, Daisywheel Interactive. It’s not just about “Going Forwards”, alas When people think about business and corporate responsibility, they tend to see it in terms of a one-way progression. Companies may start as sceptics and laggards, but sooner or later something will act as a catalyst…

Six important things to remember about sustainable branding

No doubt worth reading Henk Campher has a new short eBook out called “Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line”. I posed five questions for him, the responses are below. 1) Briefly, what’s the book about? The changes experienced in sustainability over the last ten years or so have been…

Asia Pulp & Paper pledges to conserve and restore Indonesian Forest – A quick Q&A with Aida Greenbury

Aida Greenbury There are some impressive headlines being bandied about this morning. Mongabay.com has reported that: APP commits to conserve, restore 1M ha of Indonesian forest; WWF pledges support The company, Asia Pulp and Paper (also known as Sinar Mas Forestry) itself has a statement out here:  APP to support the protection and restoration of one…

  • Apr 28, 2014
  • Deforestation
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