Does jargon numb us against reality in sustainable and responsible business?

An email at the weekend from someone who inspired me to work in this odd area of responsible business made me think. Why, he asked, are we using such vapid and meaningless terms to describe what matters to us? Why do we talk about ‘natural capital’ when we perhaps might also, alongside, use terms like…

If your business has no purpose beyond money, it won't last

Authenticity is everything. It really is.  We’ve all heard people, including me, claim this before. Purpose – and authenticity – is everything. It’s also true that many purpose-driven companies have gone bust and disappeared, alongside those who only cared for cash. But we are at the stage today when having a purpose that is only…

Focus is key to effectiveness in CSR

“Plan A is just a name around a collection of initiatives” A guest post from Mallen Baker, founder, Business Respect.net and Daisywheel Interactive Some companies become particularly recognised for their social responsibility. It becomes part of what makes them famous. And the benefits of being numbered within these ranks are obvious. If you can inspire…

Five key questions for sustainability and CSR communicators

Bill Royce from Weber Shandwick answers some vital questions below about communication and how to get it right 1) Tell us a few things good sustainability and CSR communicators get right – and wrong “The best communicators think beyond the boundaries of their business to see the broad and interconnected nature of the challenges and…

  • Oct 28, 2013
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From CSR to CR to Sustainability to CR&S? Maybe

Back in 2002 in the pages of Ethical Corporation magazine, we ran a campaign, also online, to ask companies to shift from talking about Corporate Social Responsibility to Corporate Responsibility. Why? Because we, like many others, felt a more holistic term was needed that included environmental impacts beyond just basic compliance. Over time, (not claiming…

A few thoughts on what’s driving sustainability/CR and the role of communicators

Here’s a short ten minute speech below which I made last night to a group of around 40 senior corporate communicators. Some readers may find parts of it of some vague interest. “Sustainability and communications, now and soon It was apparently Blaise Pascal, the French mathematician and philosopher who died in 1662, who first coined…

  • Jul 16, 2013
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Quick Q&A : Vincent Stanley, Vice President of Marketing, Patagonia

Vincent Stanley Here’s a quick Q&A with someone who has worked for Patagonia for more than 40 years, Vincent Stanley. Vincent heads up marketing at Patagonia. He’s also co-editor of the Footprint Chronicles, Patagonia’s mini-site that allows customers to track the impact of specific Patagonia products from design through delivery. Vincent Stanley spoke recently with…

  • Jan 22, 2013
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Fifteen things leading companies do on sustainability communications

Corporate leaders in sustainability/CSR communication undertake the following, to various degrees: 1.    They have clear websites navigating readers to clear targets. 2.    They demonstrate both an understanding of the global challenges, and their role in the world. 3.    They use their reporting as the basis for communications campaigns, not as the campaign itself. Short, targeting…

  • Jan 15, 2013
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Fifteen lessons for protecting/enhancing corporate reputation

Ethical Corporation and Useful Social Media are today hosting a conference on reputation and crisis management in New York. Here’s fifteen tips that came out of our first session and Q&A, which featured GE, Alcoa and P&G, among others: 1) Boards and senior managers DO understand the value of reputation BUT still want numbers and…

  • Mar 5, 2012
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