A couple of interesting resources on consumer engagement in green/sustainability

Here’s a couple of useful resources/articles on consumer engagement in sustainability, that holy grail. The Myth of the Ethical Consumer – this is a Facebook page run by Prof Timothy Devinney, interesting stuff. How to Turn Consumers Green – this is McKinsey piece by the well known writer and researcher on sociology and psychology, Dan…

  • Mar 28, 2013
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Behavioural economics and corporate responsibility

Most people I meet are slowly becoming fascinated with behavioural economics. If not the authors of ‘Nudge‘ then Tim Harford of the FT and various books, or the Freakonomics authors, or Dan Ariely. Dan Ariely is particularly relevant. His new book “The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves” is…