This video is a couple of years old, but that doesn’t matter. If you work in communications, you should watch it. Simple as that.
if you don’t have time to watch it, remember this: Good communication should be anticipated, personal and relevant.
Here’s a couple of quotes or paraphrased quotes I liked:
“Just because you can communicate with someone, doesn’t mean you have the right to”
“It’s not difficult to get your word out. It’s difficult to get people to care”
Here’s somewhere to meet sustainability-minded communicators.
And as I’m in quirky video mood, here’s the Zappo’s CEO being interviewed in the bath on the importance of company culture: