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Should NGOs have “senior account managers”?

My friend and colleague (he is a contributing editor to Ethical Corp) Brendan May makes an excellent point on his blog about big NGOs losing their edge.

One key message that should give large NGOs who veer between campaigning and partnering with large companies in the post is Brendan’s point that:

“The growing dominance of fundraisers and corporate marketing staff in big NGOs is becoming a real concern. What they gain in funds they lose in policy expertise. For every hour spent helping companies with their PR they lose an hour achieving change at ground level.”

Here’s the full posting link below

It’s well worth a read if you work with NGOs or partner with them:

Conservation International gaffe tarnishes us all

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