It makes a simple point:
“The Newsweek list, however, defines “green” largely in terms of a company’s efforts to reduce its impact (e.g., buying green power, recycling, building greener facilities, etc.). We believe it’s time to move beyond this approach and begin defining “green” by how well a company is aligning sustainability with its core business by solving society’s environmental challenges and creating shareholder value while doing so.”
Quite so. Corporate responsibility folks in Europe have been saying this for some years now.
I hope that the fact that this is starting to appear in places like Harvard Business online means more executives, particularly in the US, will take notice of this idea.
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