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Seth Godin on fake networking

Some lessons for all those companies with their own facebook page or twitter feed (including my own firm), in these short videos.

I particularly like the short piece on the value of social networking for business.

Here’s a couple of quotes from it by Seth Godin:

“What matters is real relationships…worthwhile ideas…the internet has allowed an enormous amount of fake networking to take place”

“…are there people out there who I would go out of my way for, and who would go out of their way for me?”

He talks about earning the privilege of one day having a connection that will be worthwhile.

A very useful paradigm for corporate stakeholder engagement strategy.

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