Some lessons for all those companies with their own facebook page or twitter feed (including my own firm), in these short videos.
I particularly like the short piece on the value of social networking for business.
Here’s a couple of quotes from it by Seth Godin:
“What matters is real relationships…worthwhile ideas…the internet has allowed an enormous amount of fake networking to take place”
“…are there people out there who I would go out of my way for, and who would go out of their way for me?”
He talks about earning the privilege of one day having a connection that will be worthwhile.
A very useful paradigm for corporate stakeholder engagement strategy.