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Responsible business interest growing in Serbia

A couple of weeks ago I had the pleasure of going to Belgrade to talk at a conference on business and climate change.

I spent a couple of fascinating days with my host, Sinisa, a local sustainability expert, and some executives at the mobile company Telenor Serbia.

I decided to try and frame the presentation that I gave around opportunity. It was quite hard to do given part of my brief was to try and summarise climate change science as best I could.

The Telenor Serbia CEO was impressive.

In the discussion section of the conference many companies were pointing out that whilst they do their best on preparing for the recycling of their products, they are let down by a lack of infrastructure and government action.

I’ve heard this type of complaint in many countries in central and eastern Europe in recent times.

The Telenor Serbia CEO had an excellent response, saying words to the affect of: “We can’t wait for Government, or use them as a reason to slow us down, we’ve just got to get on with this kind of thing and make it happen ourselves”. A laudable attitude.

Anyhow, here’s what I came up with as a presentation on the day. I’d be interested in your comments:

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