As the New York Times reports today, there’s been a further shift in the corporate product transparency debate.
SC Johnson, the privately-held cleaning products firm, is looking to allay customer fears about household chemicals and human health.
It’s a smart move. Consumers, egged on by NGOs, are increasingly concerned about what’s in their everyday products. The hysteria around corporate banning of Bisphenol-A and the growth of firms such as Innocent and Seventh Generation are both good indicators.
Despite recent governance shenanigans, how long will it be before Seventh Generation is also swallowed up by a much bigger player?
That aside, product transparency is a growing and welcome trend in business. Ethical Corporation has been supporting Interface’s campaign for much of the year. For those that are interested in more details on that, click here.