|Now available used|
Briefly, the idea is to “enable consumers to resell their used Patagonia apparel via the Common Threads Initiative within eBay. In addition, consumers will now be able to resell their used Patagonia apparel on a new Used Clothing & Gear section on Patagonia’s website”.
The article linked to above has some interesting analysis of the pros and cons of this new approach.
Here’s another example of collaborative sustainability innovation from Marks & Spencer.
Collaboration and behaviour change are the new terms for what we do in this field, and about time too.