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The opportunity for sustainability in viral marketing

A 15 year old who produced a paper on what teens use as social tools has caused a stir in business recently.

The most interesting part of what he says about how young people communicate is this:

“Most teenagers enjoy and support viral marketing, as often it creates humorous and interesting content”.

Particularly when you bear this in mind:

“Teens see adverts on websites – pop ups, banner ads – as “extremely annoying and pointless”.

So for sustainability marketing folks, here’s THE key lesson:

If you want to engage next generation customers in schools, at home, on mobile devices, in the issues you work on, then think viral.

Think creative, think funny and engaging. Think authentic, cool and credible.

It can be done. The companies that do it best will win a lot of business.

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