The most comprehensive training on CR communications and reporting
Our online training course Getting to Grips with CR Communications and Reporting is live right now and being offered until June 5th at the hugely discounted price of £249 – less than a third of the normal price.
Why communicate Corporate Responsibility externally?
Vision, mission, values and purpose
Communicating policy, targets, goals and commitments
Communications that resonate
Engaging the media: national and trade press
Engaging NGOs, opinion formers, thought leaders and others
15 things good corporate CR communicators get right
Why engage employees in CR?
Typical employee engagement methods
Health and safety – making zero accidents an obsession
CR champion networks
Case study: Accenture
Communicating about ethics and sustainability in a crisis
Case study: Interface
Case study: Primark
Crisis management: Assignment
Why do companies report?
Where does reporting come from?
Identifying key issues for reporting
Who’s the audience?
Components of a report
Scope of reporting
The Global Reporting Initiative – what is it?
Quality in reporting
Data and narrative
The CEO introduction
Simplifying the complex
What makes a good indicator?
Dealing with bad news in your report
Setting performance targets
Components of good story telling
Do you need third party assurance?
Using video for case studies
Case study: Nike
Case study: BMW
Case study: Shell
Case study: Centrica
Case study: CEO interviews
Case study: Google – the story of send
Case study: Kingfisher
Case study: Repsol
Responsibility in the marketing mix
Cultural sensitivities for global companies
Greenwash, stealth marketing and other false claims
Selling controversial products
Courting controversy as a marketing tactic
Influencing customers on sustainability
Each chapter above is in the form of a 3-10 minute video with a lecturer with powerpoint slides. Once you join, you get access to a new module each week – although if you choose to work through them more slowly you retain access to the portal for at least six months after joining.
Interested to sign up? You can do so at http://g2g-training.com/course2.php right now, and be working your way through module one in minutes.
And, if you sign up in the next week you’ll get that significant discount from the previous price!!
Mallen Baker and Toby Webb