CSR and Sustainability

London-based readers, an invitation to a discussion on social licence and corporate legitimacy (29th September)

“SOCIAL LICENCE” – a way of keeping your organisation legitimate?

An invitation to a panel discussion (and book signing)
On 29 September 2014,
Amnesty International UK will host an evening discussion for the
Institute for Human Rights and Business and Palgrave Macmillan
The occasion is the publication of John Morrison’s new book
on the “Social Licence” and the chance for some critical discussion of
the concept and its applications. 
In particular, is it a better way of
understanding corporate responsibility than traditional CSR approaches,
and does it align with human rights approaches, including the social
contract that binds our society? 
As well as Gulf of Mexico, Myanmar
(Burma) and Nigeria, the author will also draw examples from the current
gas fracking and internet privacy debates in the UK. A lively panel
will include Peter Frankental from Amnesty International and Ramanie
Kunanayagam from British Gas Group, as well as the author.
at 6.30pm at Amnesty International UK’s auditorium (near Old Street
tube in London – logistical information will be supplied). 
The event is
free but spaces are limited so please book at events@ihrb.org giving
your name and organisational affiliation. A drink will be available as
will copies of the book for those wishing to get a copy. The event will
end no later than 8.30pm.
What people have said about the book so far:

“Provocative and challenging The Social License makes
a compelling case for why companies must look to increase their
positive social impact as an integral part of their core business
strategies.”    – Paul Polman, CEO, Unilever plc
Morrison has led significant initiatives on business and human rights
over recent years.  Now his book takes some of that collective
experience and orders it conceptually in a way that is accessible and
makes an important point about the social licence of corporations to
operate.” – Mary Robinson, former President of Ireland, United Nations
Special Envoy on Climate Change
this provocative book, John Morrison takes us beyond CSR into the realm
of ‘the social license’ and how it is earned, and then all the way to
the social contract on which any sustainable societal order ultimately
must rest. The intellectual journey is well worth the while.” – John G.
Ruggie, Professor of Human Rights and International Affairs, Harvard
University; former United Nations Special Representative for Business
and Human Rights
 “The Social License is
fundamentally about accountability to people and not just powerful
interests. John Morrison’s book reminds all organizations – governments,
business and civil society – to focus on the legitimacy of their own
actions.”  – Kumi Naidoo, Executive Director, Greenpeace International
Morrison has written a thought provoking, path-finding book that should
be essential reading for any corporate executive seeking to achieve a
growing, sustainable business.  It sets out a textured, multi-layered,
challenging framework that is foundational to maintaining a social
license in a social media world of increasing and rising expectations.”
 –  Ed Potter, Director, Global Workplace Rights, The Coca-Cola Company
three words to describe John Morrison’s book: Timely ­– because what
used to be acceptable behaviour by business a few decades ago is no
longer the case today
and because social license is much more than CSR; Targeted – because it
reaches out not only to business but also governments and civil
society; Trustworthy – because with his vast experience and knowledge
John Morrison, convinces us both theoretically and practically. A book
to be read, discussed, and used!”  – Margot Wallstrom, former Vice
President of the European Commission; former UN Special Representative
on Sexual Violence in Conflict 
www.johnmorrisonbooks.com  [ISBN] 9781137370716

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