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The link between profits and corporate purpose

If you want to convince your bosses, or anyone else, about what motivates people, here’s all you need below.

Did you know that higher financial incentives, beyond basic manual tasks, leads to lower performance?

The proof is below. And this is worth thinking about for all those companies looking to integrate sustainability and financial incentives.

This is one of the best videos/talks on the links between profits and purpose you’ll ever watch. And it’s only ten minutes long.

Thank you Google, for continuing to host YouTube even when it doesn’t make money. This is what it should be used for. Along with those cat videos of course.

Here’s a longer version of the video. About 40 minutes long with more depth:

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