Ten tips on crisis communications and supply chains

Several times this year, I’ve run supply chain and crisis communications workshops with our contributing editor, Brendan May. So far in 2010 we’ve ‘trained’ about 60 companies on supply chain crisis communications and how firms might handle the issues in more engaged way.

The workshops we have held, in London and Brussels, have focused on practical actions companies can and do take, as opposed to theory.

Below are some of the top tips communications and supply chain managers came up with as part of an exercise where we asked them to create action plans to take home, at the end of the workshop day.

95% of the participants were from large and medium sized European retailers, brands and trading/commodities companies.

Here’s some of what they said, I hope you find them useful:

1. Spread key messages from the seminar to supply chain, buying and CSR departments

2. Host an internal workshop for buyers and communications / public relations colleagues on supply chain risks and communications options/plans

3. Create fact sheets to use internally around progress on a regular basis

4. Scrutinise existing company materials on supply chain communications, are they up to scratch?

5. Focus on relevant web pages to make them more consumer/media/stakeholder friendly

6. Review best practice from other companies

7. Set internal targets for building supply chain partnerships to tackle the issues in advance

8. Build that bank account of goodwill with stakeholders through engagement

9. Make sure internal communications on supply chains are accessible and jargon-free

10. Train buyers on the key issues on a regular basis and keep them updated

We’ll be hosting other workshops in 2011. If you’d like to know more about them, or would like internal workshops for your company to be organised by Ethical Corporation, just send me an email to toby.webb@ethicalcorp.com.

More on supply chains in part one of our recent briefing on best practice is here.

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