You really must watch this video.
It’s from Pirelli’s sustainability day, held in Milan this week.
I had to follow this speech and make a presentation on CR and consumer product safety.
Tough call given what Rifkin is talking about: Our energy and climate future and how to get there.
His presentation is worth taking 20 or so minutes out of your day for.
It’s a brilliant speech and I hope he is right about the solutions and our ability to utilise them. Fingers crossed governments can wake up. They will need help to do so.
I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at 
