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Jeremy Rifkin on sustainability challenges and solutions

You really must watch this video.

It’s from Pirelli’s sustainability day, held in Milan this week.

I had to follow this speech and make a presentation on CR and consumer product safety.

Tough call given what Rifkin is talking about: Our energy and climate future and how to get there.

His presentation is worth taking 20 or so minutes out of your day for.

It’s a brilliant speech and I hope he is right about the solutions and our ability to utilise them. Fingers crossed governments can wake up. They will need help to do so.

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