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Innovation shows us just how far efficiency can take us

I read a great quote the other day: “America is sitting on a Saudi Arabia of energy efficiency”.

This extraordinary article: Retro Car Goes From Canada to Mexico on a Single Tank shows you just how this can be achieved in a practical way.

A couple of years ago I attended Shell’s annual Eco-Marathon, where students from around Europe battle to go as far as possible on a single litre of petrol in a vehicle of their own construction. From the website, the record appears to be just shy of 5000 kilometers.

These examples show us just how much more value we can gain from our existing resources. They are great cause for optimism, particularly given the response of the car companies to the sustainable mobility agenda in recent years, whatever the motivation.

Further EC reading:

http://www.ethicalcorp.com/content.asp?ContentID=7055&ContTypeID=76

http://www.ethicalcorp.com/content.asp?ContentID=6765&ContTypeID=

http://www.ethicalcorp.com/content.asp?ContentID=6764

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