This chart shows why, if Edelman are on the money, responsible business is ever more important.
When it come to ‘shaping trust’, in 2006 products and services, and customer service came first for those surveyed.
In 2010, however, it appears to be transparent and honest practices, and belief in overall trust in the company.
Not that surprising, but a nice filip if you work in the field I’m sure.
There’s a lot more at this link. Including a claim that demands are shifting from a shareholder to a stakeholder world. Again, good news if you work in CSR.