Greenpeace has been clambering all over a big company again.
A company that has stated and clear sustainability goals.
A company that has made a real effort to change, and drag a lagging sector along with it.
The company is Hewlett-Packard, or HP as some know it.
Greenpeace is upset that HP is not phasing out use of use of chemicals such as PVC plastic and flame retardants quickly enough.
This is despite the fact the company has said it will do so by 2011.
Greenpeace says this is because HP had said it will do this by 2007, but “backtracked”.
OK, so HP screwed up. It obviously over-reached in terms of targets. At least it has some decent aims, unlike many big companies.
Bashing the leaders in sectors such as electronics, where so many other firms are way behind HP, is just dumb.
Greenpeace should grow up, and stop providing fodder for the arguments of those who argue engaging campaign groups is pointless, since they will always want more.
By all means keep a close and critical eye on the leaders, but stunts like this should be played on the big electronics companies who do a lot less on sustainability than HP.