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How to get a new CEO on board with sustainability

Here’s a podcast Mallen Baker and I taped this week on how to get a new boss signed up to responsible business.

Hopefully it’s vaguely useful. Mallen’s recent article on the topic might also be of some help next time a new chief exec turns up at your company.

1 Comment

  1. Interesting point about CEOs – according to Aron Cramer Second, board level recognition that sustainability can spark innovation that delivers a competitive advantage and it's not simply a risk mitigation exercise has led some of the world's most prominent CEO, such as Unilever's Paul Polman, Walmart's Mike Duke, and Procter & Gamble's Bob McDonald to link their companies' reputations, and their own, to their sustainability performance http://bit.ly/gUoTXw

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