As we’ve reported before, despite claims to the contrary, Kimberly-Clark have not been the leaders they could have been on sustainable forestry.
Now, though, a deal has been done which will see Greenpeace can their “Kleercut” campaign against the company, which fully deserved their attentions for its recalcitrant attitude to wood sourcing.
According to the PR: “Kimberly-Clark has set a goal of obtaining 100 percent of the company’s wood fiber for tissue products, including the Kleenex brand, from environmentally responsible sources”.
The only question is, why did it take this long?
We’ll be exploring this in an upcoming edition of our magazine, Ethical Corporation. More from the magazine here.