Read the article and think to yourself: Is my company’s money best spent in non-strategic philanthropy and volunteering (Let’s face it, most activities in those areas aren’t terribly strategic), or on something like this, which really can make a substantive difference towards business goals in the supply chain?
I’m not saying philanthropy and volunteering don’t matter in these cash-strapped times.
They do. The question is, why don’t you do both?
At least one of them has a real, measurable outcome: Reducing pollution in your supply chain.
That should give you, as a practitioner, access to budgets outside the usual paltry CR spend allocation.