If you don’t read Seth Godin’s blog, you should.
I think he’s the best blogger on the web. No-one enthuses more than him, to do things differently, and better.
Here’s an extract from his latest post, about “Cable news thinking” which I thought was relevant for corporate responsibility folks, or anyone in management:
“Cable news thinking has nothing to do with fires or with politics. Instead, it amplifies the worst elements of emotional reaction:
1. Focus on the urgent instead of the important.
2. Vivid emotions and the visuals that go with them as a selector for what’s important.
3. Emphasis on noise over thoughtful analysis.
4. Unwillingness to reverse course and change one’s mind.
5. Xenophobic and jingoistic reactions (fear of outsiders).
6. Defense of the status quo encouraged by an audience self-selected to be uniform.
7. Things become important merely because others have decided they are important.
8. Top down messaging encourages an echo chamber (agree with this edict or change the channel).
9. Ill-informed about history and this particular issue.
10. Confusing opinion with the truth.
11. Revising facts to fit a point of view.
12. Unwillingness to review past mistakes in light of history and use those to do better next time.
If I wanted to hobble an organization or even a country, I’d wish these twelve traits on them. I wonder if this sounds like the last board meeting you went to…”
For more from Seth Godin, go here.
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