Ok, so this article is written more for product marketeers than CR communicators.
But given so much CR communication fails these ten tests in many places, it’s sage advice for responsible business communications as well as for anyone else.
It’s called “10 Reasons Your Marketing Messages Stink“. Worth five minutes if you are a communicator. I’ve sent it around our team of marketeers here at Ethical Corporation. We can definitely learn from this ourselves.
I hope you’ll also find it useful. And let us know if we are breaking too many of these rules at Ethical Corporation 🙂