A good book on corporate reputation

I’ve been reading a recently published book called “Reputation Rules” by US academic and consultant Daniel Diermeier.

You can see what it covers here.

I’ve found it a well-written, readable and compelling book. Refreshingly clearly written, unlike many books in the broad corporate responsibility space.

Some of the case studies I know well, others I’m much less familiar with. Toyota, BP, Shell, General Electric, J&J are all covered. There’s some good, simple checklist style advice.

Importantly, it’s jargon free, which means other executives in your company will be able to understand it.

It’s well worth $18, despite the very US-centric focus.

I can see myself dipping back into the book for years to come.

Some further, practical-looking resources that might be useful are here.

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