It’s all about the work Dave Stangis has been doing at Campbell Soup for the last three years.
He’s a member of Ethical Corporation’s editorial advisory board and someone I have a lot of respect for.
It’s called ‘Using Creative Tension to Reach Big Goals‘.
There are some very useful insights in the article for anyone in the field.
When I have time I’ll try and pull some key lessons out and put them on the blog.
We analysed some of Dave’s work in this report published a couple of years ago.