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Good article on corporate sustainability integration: Campbell Soup

This article from the excellent MIT Sloan Management Review is worth checking out.

It’s all about the work Dave Stangis has been doing at Campbell Soup for the last three years.

He’s a member of Ethical Corporation’s editorial advisory board and someone I have a lot of respect for.

It’s called ‘Using Creative Tension to Reach Big Goals‘.

There are some very useful insights in the article for anyone in the field.

When I have time I’ll try and pull some key lessons out and put them on the blog.

We analysed some of Dave’s work in this report published a couple of years ago.

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