This article from the excellent MIT Sloan Management Review is worth checking out.
It’s all about the work Dave Stangis has been doing at Campbell Soup for the last three years.
He’s a member of Ethical Corporation’s editorial advisory board and someone I have a lot of respect for.
It’s called ‘Using Creative Tension to Reach Big Goals‘.
There are some very useful insights in the article for anyone in the field.
When I have time I’ll try and pull some key lessons out and put them on the blog.
We analysed some of Dave’s work in this report published a couple of years ago.
I'm Tobias Webb, founder of Innovation Forum and Sustainable Wine. I write on this blog, with others, about areas of interest to me in supply chains, circular economy and sustainability in general. I hope you find it useful. I've worked in sustainability for about 20 years, and work with large companies, NGOs and governments all over the world. I often act as facilitator, at our conferences, and other meetings, either private or multi-stakeholder. I also work as a 'critical friend' advisor to companies on strategy and stakeholder engagement. I have a separate wine website on sustainability in wine at 
